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Ooyala, a video startup  founded by a group of former Googlers, has raised $10 million in a third round of venture funding.

The Mountain View, Calif. company sells its technology to companies that want to include video as part of their web content. For example, VentureBeat writer Dean Takahashi used Ooyala to publish the videos he recorded during the recent DEMO conference. The company also launched a livestreaming video service last week, making it more of a one-stop shop for all of your video needs.

Ooyala has now raised $20 million. The new round was led by Rembrandt Venture Partners, with participation from existing investors Sierra Ventures. The news also comes shortly after Ooyala appointed a new chief executive, Jay Fulcher. (Co-founder and former CEO Bismarck Lappe remains involved as president of product strategy.)